Looking up the trunks of tall eucalypts into the canopy

About Us

An independent guide, run small on purpose

Lucky Silver Cloud is an independent Australian travel and destination guide. We publish free guides to hill regions, scenic viewpoints, walking trails, weekend itineraries and the kinds of places worth staying when you get there.

We are a small editorial team rather than a media group, and we do not take bookings, sell packages or operate tours. What we do is go to places, work out what is actually worth someone’s weekend, and write it down clearly.

Lucky Silver Cloud is an independent travel information project. The site may be supported in future through relevant referral or affiliate partnerships. No referral links are live on the site today, and none of our editorial choices are made with a commission in mind.

Editorial principles

What we will and will not do

We will

Say where information comes from

Where a detail comes from an operator, a park authority or another published source rather than our own observation, we say so rather than presenting it as first-hand.

We will

Disclose commercial links

If and when referral or affiliate links are introduced, they will be disclosed on the page they appear on and explained in full in our Affiliate Disclosure. Sponsored content, if we ever run it, will be labelled as such.

We will not

Invent reviews or ratings

No fabricated testimonials, no user review counts we did not collect, no star ratings and no awards. If you see an opinion here it is ours and it is signed as editorial.

We will not

Claim partnerships we don’t have

We are not an official partner of Tourism Australia, any state or territory tourism organisation, council or park authority, and we will never imply otherwise.

We will not

Guarantee prices

We do not publish prices, promise the best rate available or claim exclusive deals. Always compare before booking — we would rather you did.

We will not

Replace official safety advice

Track conditions, closures, fire danger and weather come from the relevant land manager and emergency services. Our trail notes are for planning, not for safety decisions.

Transparency

How Lucky Silver Cloud Works

The same three steps we describe on the home page, because there is nothing else to it.

01

Discover

Explore destinations, trails and travel ideas.

02

Plan

Use our guides to plan your trip.

03

Go

Book directly with accommodation, tour and experience providers.

Travel & Referral Disclosure

Lucky Silver Cloud is an independent travel information website. It may in future use referral or affiliate links to relevant accommodation, tour and experience providers. Where such a link is used and you book through it, we may receive a commission at no additional cost to you. No referral links are live on the site yet. Read the full Affiliate Disclosure.

Get in touch

Corrections, questions and partnerships

Corrections are the most useful thing you can send us. Partnership enquiries are welcome too — the answer is often no, and it is always disclosed if it is yes.

Contact us